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| Results Map™ Workshops |
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| Communications Strategy Lab |
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A comprehensive, participatory workshop that immerses participants in highly applicable best practices in results-based communications strategy design. As Ingenium’s core professional development offering, this workshop is based on our Results MapTM methodology - a step-by-step guide that covers all aspects of the strategic communications planning process from objectives, to public environment analysis, audience segmentation, messaging, tactical implementation and evaluation.
Through an insightful curriculum that triggers understanding and promotes collaboration, participants will have an opportunity to work with their colleagues to complete customized case studies and exercises on topics such as messaging, issues management, audience analysis and evaluation.
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| Key learnings include: |
- Work on actual communications strategy cases to refine and validate approaches based on leading industry best practices
- A step-by-step guide for developing a strategy using a solid architecture that gets attention and delivers measurable results
- Proven methodologies for the “behind the scenes” steps involved in developing a strong communications strategy, such as research, analysis and consultation
- A suite of proven communications strategy structures that are fit-for-purpose for a range of application settings
- New skills in applying strategic communications thinking in facing day-to-day challenges
- A tested methodology for creating a rapid response Strategic Communications Framework in responding to a crisis or issues management file
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| Participant materials include: |
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- Advance Reading Package
- Results Map™ Communications Strategy Builder
- Resource Library of Communications Strategy Worksheets
- Defining Objectives
- The Communications Performance Indicator Matrix™
- Issues Analysis
- Message Architecture
- Audience Profiling Grid
- Implementation Matrix
- Action Accelerator
- Reference Guide and lexicon
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| Available Sessions: |
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City: Toronto, Ontario Canada
Location: Metro Toronto Convention Centre, 255 Front Street West, Toronto
Facilitator: Caroline Kealey
Date: 25/10/2010
Time: 9:00 - 16:30
Duration: 1 day
Cost: $750.00
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City: Vancouver, British Columbia Canada
Location: Simon Fraser University , 580 West Hastings, Vancouver
Facilitator: Caroline Kealey
Date: 22/11/2010
Time: 9:00 - 16:30
Duration: 1 day
Cost: $750.00
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Workshop Cancellation Policy:
Cancellations must be sent in writing (email is acceptable @ registrations@resultsmap.com). A confirmation email will be returned to you within 1 business day.
Cancellations will be accepted at no charge up to two weeks (14 days) prior to course day. A refund cheque for cancellations will be mailed within 7 business days.
Cancellations received less than 14 days prior to course day will be charged the full registration fee.
Substitutions, submitted in writing, are accepted any time prior to the start of the course at no charge.
General Workshop Information:
Workshops are Blackberry free zones.
To ensure you and the entire group have a productive session, we ask that you ensure cell phones and Blackberrys are turned off when entering the room.
Complimentary food and refreshments are provided for lunch and all breaks.
The dress is business casual. Please note: meeting room temperatures can vary; we suggest you wear layered clothing to ensure comfort.
For further information on any of our programs, please contact us at:
Tel: (613) 729-1721
Email: info@resultsmap.com
Payment Methods:
PayPal accepted for payment of online registrations.
If you wish to pay by Purchase Order, please contact our offices at 613.729.1721, or by email at info@resultsmap.com
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