October 2006

Ingenium Communications has been retained by the Privy Council Office to develop a core messaging piece on Canadian Federalism.

The product will be used to tell Canada's Federalism Story to key audiences, including international delegations. It includes strong messaging as well as vivid imagery to bring federalism to life.

September 2006

Ingenium Communications is collaborating with Elections Canada and Western Economic Diversification Canada (WD) on two important governance projects.

The firm has been asked to develop a Discussion Paper on Information Technology (IT) Governance for Elections Canada that will present best practices from the public and private sectors.

For WD, Ingenium is designing a Web Governance Framework and Operational Plan that will ensure the effective and efficient management of the Department's Web assets.

April 2006

Ingenium Communications is pleased to present a unique, hands-on Workshop on communications strategy design and evaluation in partnership with the International Association of Business Communicators (IABC)'s Ottawa Chapter.

Metro Metrix: The Communicator's Tool for Delivering and Measuring Results is a highly practical and innovative program for taking your marketing and communications activity to the next level of performance using best practices in results-based management methodologies. The full-day Workshop will be presented by Ingenium's Principal and Founder, Caroline Robertson on Wednesday, May 24 2006 at the Sheraton Ottawa Hotel.

For more information and to register for this high-impact active learning event, visit www.iabcottawa.ca

Space is limited!

March 2006

Ingenium has developed a new training and facilitation program on Employee Communications and Engagement.

The bilingual program includes a comprehensive review of current best practices spanning the public and private sectors, with a focus on change management. Its design is unique in its ability to bridge theory with practical tools to help organizations in supporting their most valuable corporate asset - their employee base, through high-performance internal communication and engagement.

March 2006

We are pleased to announce that Ingenium Communications has been retained by the Canada School of Public Service to conduct a comprehensive curriculum update for their Introduction to Government Communications program.

Ingenium's principal, Caroline Robertson is a core instructor for the School, offering a range of courses related to communications, evaluation and the Web in both English and French.

This engagement demonstrates Ingenium's unique capacity in bringing together focused expertise in training, course design and facilitation, all delivered in a fully bilingual fashion.

March 2006

Ingenium Communications' principal, Caroline Robertson has been invited to deliver a major presentation to the Canadian Council on the Advancement of Education's national conference.

Ms. Robertson will present Ingenium's Results Map methodology for consistently engineering communications activities to deliver measurable results. The presentation will include a participatory workshop on designing Evaluation Frameworks through the careful selection of performance indicators and measurement tools.

For more information on the CCAE's Converge on the Capital Conference, please visit: http://www.ccaeconf.org/home.html

January 2006

Caroline Robertson has been invited to speak at the Election Seminar Series on Government Communications to be held in Ottawa this January.

Ms. Robertson will be delivering a new Active Learning Workshop Model of her highly successful MetroMetrix: The Communicator's Performance Evaluator^TM. This innovative training program introduces participants to a proven methodology for planning and evaluating communications using The Results Map^TM while offering practical, meaningful approaches to applying what they learn.

For more information on the seminar please visit: Election Seminar Series Brochure

November 2005

The Ottawa Chapter of the International Association of Business Communicators (IABC) has profiled Caroline Robertson in the November issue of The Voice newsletter.

In the article Ms. Robertson candidly discusses her career in Ottawa, her approach to communications and what distinguishes Ingenium from the competition. Ms. Robertson says, "Strategy is my passion - I find it particularly rewarding because this focus enables me to work with clients in areas that really make a difference in terms of their long-term success."

The complete article can be viewed at: IABC Voice November 2005 Article

October 2005

Ingenium Communications has been selected to once again join forces with the Canadian Internet Registration Authority (CIRA), a non-profit corporation responsible for operating the dot-ca Internet domain as a key public resource for all Canadians, on an exciting new project. The firm will be collaborating with CIRA on the development of a comprehensive Web Strategy designed to function as a "road-map" guiding the Authority's Web planning activities. The Strategy will build on Ingenium's Web Strategy Guide published by the International Association of Business Communicators (IABC).

Ingenium's Principal and Founder Caroline Robertson commented: "One of the most significant indicators of our success is to be invited to deliver repeat business for clients. We are delighted to have the opportunity to build on our track record at CIRA and in the specialized area of Web Strategy to deliver this major project for the Authority".

October 2005

The International Association of Business Communicators (IABC) has added Ingenium's Principal and Founder, Caroline Robertson to its impressive roster of recommended speakers. The IABC Speaker's Bureau is a highly regarded resource that allows direct access to the communications profession's best speakers.

Ms. Robertson stated "It's an honour to be featured alongside some of the profession's top thinkers and presenters world-wide".

For more information or to access Ms. Robertson's profile as a keynote speaker, please visit the IABC Speaker's Bureau at http://speakers.iabc.com

October 2005

Caroline Robertson, Founder of Ingenium Communications has been invited to present a lecture to a senior-level University of Ottawa course on Strategic Communications.

Her talk will focus on exploring the link between sound strategy design and evaluation, using Ingenium's Results Map^TM methodology as a core theme.

July 2005

Ingenium Communications has been selected to develop the inaugural Stakeholders Communication Strategy for the Canadian Internet Registration Authority (CIRA), a non-profit corporation responsible for operating the dot-ca Internet domain as a key public resource for all Canadians.

The firm placed first in a national competitive process that capitalized on its strengths in Communications and Web strategy design.

"We are delighted to have been given the opportunity to collaborate with CIRA on this most significant project" states Caroline Robertson, Principal and Founder of Ingenium.

The CIRA Stakeholder Communication Strategy is significant in its scope. The project includes extensive international benchmarking, bilingual executive interviews, a review of the latest web-enabled forms of technology and a facilitated Workshop.

Ingenium is using its proprietary Results Map^TM methodology to guide the project toward high-impact, measureable results.

May 2005

Caroline Robertson has been invited to speak at the City of Montreal's Communications Forum. Over 100 communicators are expected at the event.

She will be delivering MetroMetrix: The Communications Performance Evaluator, an innovative training program on strategic communications planning and evaluation.

April 2005

Caroline Robertson Strategic Marketing + Communications is undergoing a major expansion. We are building capacity in order to meet the growing demand in client requirements.

The firm has secured a new office space in Ottawa's centrally located Wellington Village area. The new office is located at 1306 Wellington Street, Suite 306.

In addition, we are pleased to welcome Beverly Doraty as the firm's Project Manager.

Beverly is a creative, results-oriented contributor who brings over 10 years experience in both government and private sector in the areas of marketing coordination and project management.

Prior to joining the firm, Beverly served as Marketing Coordinator for the U.S. Division of Morrison Lamothe Inc., where she coordinated key marketing initiatives integral to successfully exporting innovative frozen food products to the U.S. market. She holds a B.A. from Carleton University.

In addition, the firm is re-branding to Ingenium Communications in order to reflect its new structure and expanded range in capacity.

This expansion will be vital in building on the firm's existing reputation in consistently providing excellence in client service.

April 2005

We are delighted to announce that in partnership with Visionor Communications, the firm has won first place in Industry Canada's national competition for a standing offer in the provision of strategic communications and marketing services.

This represents the firm's single largest opportunity, and builds on our track record in delivering highly successful communications services to Government of Canada clients.

April 2005

Caroline Robertson will be featured as a presenter in the Government of Canada's National Communicators Conference in May, 2005.

Caroline will be presenting MetroMetrix: The Communicator's Performance Evaluator in English and French. Over 700 public sector communicators are expected at the event.

For more information:
Click here

February 2005

The International Association of Business Communicators has recently published a Web Strategy guide written by Caroline Robertson. The San Francisco-based organization invited Ms. Robertson to prepare a specialized guide for professional communicators around the world in order to help direct Web efforts toward maximum results from a marketing, communications, and corporate perspective.

Ms. Robertson stated: "I was honoured to be invited by IABC to develop the Web Strategy guide. The Web is the next biggest challenge for communicators -- there is a real gap in the literature in terms of proven techniques to develop communicative Web products, in alignment with an organization's strategic marketing and communications focus."

Ingenium Communications does extensive Web Strategy work for public and private-sector clients.

For more information:
Click here or contact
caroline@ingeniumcommunications.com to view a sample Template.

February 2005

Ingenium Communications is pleased to have been selected to collaborate with the Canadian Standards Council on the development of a results-based Web Strategy.

The contract will build on the firm's proven track record in the specialized area of Web Strategy.

January 2005

Ingenium Communications has won two national competitions to provide support to Western Economic Diversification Canada through a major Standing Offer.

The firm was selected as part of a rigorous Canada-wide selection process managed through Public Works and Government Services of Canada. Ingenium Communications rated #1 in terms of delivering the highest quality and value in the areas of strategy development, evaluation and training.

January 2005

Caroline Robertson has been invited to deliver a comprehensive 3-day training program for the Canada School of Public Service.

She will be presenting the first regional delivery of the Orientation for New Government Communicators course in Winnipeg, Manitoba.

October 2004

Caroline Robertson was invited to deliver the Fall Professional Development Seminar for the Canadian Public Relations Society (Ottawa Chapter). The session was entitled Route to Success: Measuring the Value of Strategic Communications and featured the launch of an innovative new tool called the Results Map.

The organizers of the event reported that Caroline's session was the first to be over-sold by the Canadian Public Relations Society in two years. The seminar struck a chord with communicators who were eager to find new practical, meaningful approaches to communication evaluation.

For more information, please click here

September 2004

Caroline Robertson has been invited to participate in the Canadian Institute's National Government Communications Summit. The Conference will take place in Ottawa on December 2, 2004.

The topic of the presentation will be "Measuring the Value of Strategic Communications: Doing the Right Things and Doing Them Right". The interactive session will cover the development of a scalable Evaluation Framework that can be applied across communications deliverables, examining the link between strategy and evaluation, and gaining exposure to a practical Logic Model tailored to the communications discipline.
For more information, please visit: www.canadianinstitute.com

The Ottawa Business Journal has awarded Caroline Robertson a Top 40 Under 40 Award. The Award recognizes excellence in entrepreneurship, business acumen and innovation. Awards were presented to some of Ottawa's highest performing business people and entrepreneurs in a broad range of disciplines.

click here to read the full article

June 2004
Caroline Robertson will be providing her Evaluation training module to a major all-staff meeting Western Economic Diversification's Communications Branch in Edmonton, Alberta. This is a follow-up to previous successful training and facilitation sessions.
Click here for presentation information.

May 2004
Ingenium Communications has won a contract to provide communications consulting and bilingual training in support of the Prime Minister's Commission of Inquiry into Sponsorship and Advertising.

April 2004
Ingenium Communications has won a Standing Offer to provide communications services to the City of Ottawa. This Award is the result of an extensive competitive process which began in 2002.

April 2004
We are pleased to announce that Ingenium Communications and its design partner Alphabet Creative have been awarded a marketing and branding contract with the Royal Ottawa Hospital Foundation.

We look forward to making a difference to this important cause by developing an innovative and effective marketing package that will equip the Foundation to take its fundraising activity to the next level.

Ingenium Communications is pleased to announce that the firm has won the Bronze Award for New Business of the Year, 2003. The award was presented as part of the Greater Ottawa Chamber of Commerce's Business Achievement Awards.

The Award recognizes excellence in key areas of business growth, customer service, community giving, creation of employment opportunities and innovation.

click here to read more